A Treasure Coast town has been named a top Florida destination by Travel + Leisure magazine in an article published Friday. The piece highlights the town's lively arts scene and uncrowded beaches after more than 20 years of visits by the author.
The recognition comes as communities across the Treasure Coast prepare to celebrate America's 250th anniversary this Fourth of July weekend. The article positions the unnamed Treasure Coast destination as a standout alternative to more crowded Florida beach towns.
The Treasure Coast includes Martin, St. Lucie, and Indian River counties. The region has been working to raise its profile as a tourism destination while maintaining the uncrowded character that appeals to visitors seeking a quieter Florida experience.
The article represents national media attention for the Treasure Coast at the height of summer tourism season. Travel + Leisure is a major travel publication that reaches millions of readers planning vacation destinations.